George Ritzer has used the analogy of McDonalds (hence, “McDonaldisation”) to illustrate the rationalization of society and culture through 5 distinctive processes:
- Efficiency
- Calculability
- Predictability
- Irrationality
- Control.
This poster gives you a bit more information about each.
Share This Post
Discover more from ShortCutstv
Subscribe to get the latest posts sent to your email.