Disneyfication

Bryman’s (1999) concept of “disneyfication” refers to the various processes involved in contemporary social and organisational change and for our (A-level) purposes we can understand these processes in terms of 4 key concepts:

1. Theming
2. De-differentiation of Consumption
3. Merchandising
4. Emotional Labour.

If you want to explore these ideas further this simple poster should suffice.