Children and Parents: Media Use and Attitudes

The 2017 OfCom Report on “Children and Parents: Media Use and Attitudes” (2017) covers different types of on-and-offline media use by children in the UK and it’s quite a treasure trove of visual and verbal information that will repay careful analysis – although at around 300 pages it may prove a little hard-going for most students.

Luckily, there’s a really good Executive Summary that pulls-together a shedload of interesting empirical / opinion data and disgorges them into concise, bite-sized and consumption-friendly chunks. This section is something you or your students can easily browse, taking whatever you want from what is actually a very rich menu.

If you’re interested in media and methods – and, let’s face it, who is? – there’s extensive details about the overall research methodology. It’s actually quite useful (in a sort-of “you know you should be interested in this stuff, but…” kind of way) because this knowledge lets you assess the likely levels of reliability and validity of some parts of the Report (such as interviews with parents about the media usage of their 3 – 4 year old children).

If you do decide to take the plunge and swim down into the deep waters of the main section of the Report you’ll find it contains some very useful charts, tables and summaries about all aspects of children’s media use.

However, if you’re anything like me the main takeaway from the Report is this rather neat little chart summarising “Media lives by age: a snapshot” – perfectly poster-sized for pinning on that pristine wall.

On the other hand, if you fancy watching some moving pictures:

Children and New Technology…

Children, the Media and Various Panics about Technology…